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The Korea International Trade Association(KITA) was established in 1946 with the objective of advancing the Korean economy through trade, and is currently the largest business organization in Korea with over 70,000 member companies.

'Ministry of SMEs and Startups' and 'Korean International Trade Association (KITA)' co-host ‘2021 K-Product Roadshow Dubai' from November 2 to 3 at 2020 Club by Emaar.

2021 K-Product Roadshow is an annual event organized by the Korea International Trade Association and the Ministry of SMEs and Startups. It will take place one more time at EXPO 2020 DUBAI this year, following the successful launch of its first event in Dubai in 2020.

2020 K-Product Roadshow in Dubai had a meaningful outcome between Korean companies and MENA buyers through more than 600 consultations. Likewise, in June of this year, 2021 K-Product Roadshow Colombia has arranged more than 1000 consultations to introduce Korean products to the world.

Now the two organizations are looking for business opportunities, hoping that business exchanges between UAE and Korea will be more active. Thus, to celebrate EXPO 2020 Dubai, we come back to Dubai to overcome coronavirus crisis and create business networking opportunities. As links between the Middle East and Korea grow more substantial and more wide-ranging, this event continues to develop its standout role: 'the number one marketplace event between the two regions.'

It is extensive and eclectic and enables MENA buyers to directly source from over 250 products on display from 50 leading manufacturers and suppliers. All participants are qualified companies with guaranteed quality and delivery standards.

This third show will focus on several key product segments, including Beauty, Lifestyle, Food & Kitchen.